Guy Fournier, French born and equipped with a German PhD Degree (affiliated to Pforzheim University, Germany), expert in industrial ecology. Worked primarily in the technology sector in several countries in Europe prior to joining academia. Core interest include international economy, sustainable development and new innovative business models. Experience include guiding municipalities and companies of German industry towards more eco-friendly and sustainable approaches to energy consumption and mobility, engaging users and producers of cars. *Awards and Honors* 2012 Award of excellence in teaching (University of Applied Sciences Pforzheim) I 1994 Award of best dissertation in Germany (SEL-Alcatel Stiftung für Kommunikationsforschung Stuttgart). Responsible for international development of the engineering faculty and author of many contributions to journals and books.